Victoria's Secret's New Incredible Bra Is "Virtually Seamless"

Wearing the right bra can instantly make a difference to your whole look--a good reason to own a variety of shapes and colors. Just yesterday, a new option came on the market, Victoria's Secret's new Incredible bra, and I am dying to try it. Available in three styles, demi, push-up, and front-close, it looks like it would be totally invisible under clothes.

The store's website emphasizes just how "smoothing" the new undergarment is and that it's used a special fabric to make it "virtually seamless" under clothes.

Naturally, the lingerie company wouldn't miss a chance to have some of its Angels parade around in sexy skin-baring outfits, so Erin Heatherton, Chanel Iman, and Candice Swanepoel were all on hand yesterday at the Soho outpost for a party to celebrate the launch.

What do you look for when shopping for a bra--and are you in the market for a new one?