The Right Bra Will Change Your Life
That's what the otherwise ambiguous "8 out of 10 women are wearing the wrong size bra" is referring to.

Yesterday I decided to put my faith (or chest) in the hands of Intimacy, a lingerie store/bra fitters on NYC's Upper East Side that a friend professed as changing her life. I was skeptical. My fitter--sans tape measure but instead tugging and adjusting my current bra--estimated I was actually a 30D (Hurrah!), said that she herself was a 28D, and that most women are wearing ridiculously too-large band sizes. As I figured, a bra's support doesn't come from the straps: the famous over-the-shoulder-boulder-holder description is wrong. It comes totally from the band underneath. (She also said that lace styles last much longer than any others--a practical point to remember when you're debating the sexy black lace vs. the smooth T-shirt bra.) I walked out--standing taller, looking leaner in my dress, feeling infinitely more comfortable--having bought a whopping seven new bras from a range of brands I never knew made my size. I even squealed over them, they were so pretty and perfect. Plus note: When the bands start to stretch, I send them back for free alterations.
Point being, the right bra will change your life--or at the very least will knock of 10 pounds and straighten out your posture. And be wary of any bra-fitter who comes at you with a tape measure.
Intimacy has a few locations across the country and aren't just for the tiny chested--they carry up to a size K, and the alterations are free for as long as you have your bra. They're not the only ones, though, who carry a good range of sizes.
Here are some websites to check out:
*Figleaves.com: goes from a 28A to a 54F, and carries everything from Elle Macpherson (my favorite) and Princess Tam Tam to Chantelle.
*Barenecessities.com: starts at 28DD, and free shipping on orders over $50 (which is like, the cost of one bra).
*Rigbyandpeller.com: their in-house line starts at a 30D, and happily they now deliver stateside. (Yay!)
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