Shopping Review: Five Things We Love About the New Suno E-Commerce Site

Open for business as of yesterday, Suno's newly amped up website, sunony.com, has been heralded as a case study on how to make a brand page feel personal, look beautiful and offer the user a seamless experience while purchasing must-have wares. It's the kind of genius you get when one of the hottest labels around--so thoughtfully helmed by Max Osterweis and Erin Beatty--teams up with the one of the hottest interactive design studios around--that would be Designed Memory, with Matthew Daniel Siskin on creative director duties.

As longtime fans of Suno (OK, as longtime as you can get in the brand's lifespan of three years)--we couldn't be more thrilled that there's now a one-stop shop to showcase all of the amazingly beautiful flouncy dresses, slouchy pants and cool rompers, all done up in those signature vibrant and kinetic prints. After poking around on the site for a bit, here are the things we heart most about it:

1. Those gorgeous painterly backgrounds, created by Designed Memory, that look 3-D and only partially move when you scroll over them! And, in some sort of Internet sorcery, this effect was done all without Flash, so that means your computer won't annoyingly overheat (although should it, your drool over the clothes could perhaps cool it down anyway).

2. They have the Suno x Loeffler Randall Erin wedges we've been stalking--in both the yellow and poppy floral colors. And all sizes are still in stock! Get on that.

3. In the Press section, there's a great rollover zoom on the magazine tear sheets so you can actually see the items that were featured. Case in point: the awesome dress that appeared in Lucky's March issue (see, we're fans).

4. Instead of a boring slideshow, you can see entire collections scroll before your eyes in a full-screen lineup just by clicking. It kind of creates a runway show, but not.

5. Did we mention the Erin wedges?