New Store We Love: Aritzia

5:00 PM, May 20 2011

By Diane Vadino

The Canadian super-store Aritzia opens its first U.S. location--on a Broadway corner in Soho--this month, and we fully expect its earthy, flowy, feminine pieces to draw the downtown crowds in droves. To get ready for the big launch, we spoke to Aritzia's senior product director, Erin Wahl, about her favorite picks.

1. T. Babaton for Aritzia Carmen sleeveless blouse ($98):

"A classic button-front blouse is a must for every woman's closet this season. Get the sleeveless version for the summer."

2. Wilfred for Aritzia's Dauphine jacket($160) in abstract ikat:

"This ikat-print-lined jacket is my favorite because it looks good with everything. Wear it with another print for the perfect mix."

3. TNA for Aritzia Baja sweater ($85):

"Perfect for a weekend evening in the Hamptons (or in Canada, at the cottage) watching the sunset on the beach."

4. Le Fou by Wilfred for Aritzia Coeur sleeveless blouse ($185):

"This handmade Battenburg lace is the perfect day-to-night blouse." 524 Broadway, 212-334-3255, soho.aritzia.com

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