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Joyus Wants to Make Shopping Via Video Clips Happen

We're a little obsessed with those click-to-buy videos—you know, the ones where you can actually click through the video to buy an item featured in it—so Joyus.com naturally piqued our interest.

The new website features your favorite designers—Richard Chai, Christian Siriano—shilling their goods via video. For instance, Chai touts a gorgeous navy dress that recently hit his e-commerce site. Below the video is an e-commerce link to the dress, which means you can purchase it instantly. It's a lot like shopping via television, except that you have the option of when and where you actually view the program.

Check out Siriano's video below. And let us know: Would you use a site like Joyus to help you make fashion choices?






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