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James Franco Wants to Sell You a Suit

Gucci sure knows what sells a suit (beyond expert tailoring and luxurious fabrics that it). The Italian brand has enlisted actor/director/writer James Franco to model pieces from their new "Made to Measure Service."

Men's "Made to Measure" suits and shoes are now totally customizable; clients are given the option of choosing their own color and fabric combinations from over 100 variables. Plus, all purchases are properly fitted on the buyer, making for one-of-a-kind pieces that lasts forever.

We can't help but hope that Gucci begins to offer this service to the fairer sex—we want gorgeous, custom made clothes too! Until then, we'll be recommending the line to our brothers, husbands, boyfriends and dads. Oh, and also ogling these pictures of James Franco.

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