There's a reason every single editor from every single publication shows up at Madewell's press preview. It's not because we like the PRs (although we do), it's not even because we love getting our nails done by Valley's artists (although it was pretty delightful that those guys were around to make our hands look good).
It's because the clothes, the shoes, the jewelry...are all things we want to wear constantly. (For instance, at the preview, I spied at least three girls wearing last season's comfy polka dot trousers, including yours truly.)
For spring, there are plenty of washed up stripes, a collection of candy colored flats (I'm partial to the lavender) and a whole new kind of military jacket: This one is peppered with a painterly animal print. (And there's a pant to match, naturally.)
The event's real icing? A bouquet of flowers from Belle Fleur, which were handed out upon leaving in an adorable denim polka dot tote. Madewell sure does know how to keep us coming back. Click through to view the spring collection.