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Orlando Bloom Shot This Rag & Bone Ad

Rag & Bone's "DIY" ad campaign process is maybe the most laidback thing ever. (The philosophy? Give a model some clothes and a camera; trust her to figure out the rest.)

It's probably why the results are often so charming, like the latest photos from Miranda Kerr. Shot by her husband (yep, Orlando Bloom) and friend/ DIY alum Lily Aldridge, they're one party gritty and one part glamorous. Self-styled, real life candor? Check. Strikingly beautiful supermodel star? Check.

Click through for three of our favorites, and be sure to check rag & bone's website for the rest.

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