What you need to know this instant.

About a Pearl: Mikimoto Launches Their First Facebook Campaign

Le Fashion

Rather than get stranded (ha!) in a bygone age, uber-high-end pearl purveyor Mikimoto has embraced the digital world by launching a Facebook campaign (built around the notion of jewelry as a commemorative keepsake). Itching to add a little luxury to your own accessories drawer? Simply share a special pearl-related recollection over on the brand's fan page and you could snag a Mikimoto strand—plus matching earrings—of your very own.

Bloggers Jenn Camp of Le Fashion and Jamie Beck of From Me To You are already on board, having featured the company's cultured pearl studs in recent posts. Seeing as Mikimoto has been around for over a century (their first store opened in Tokyo in 1891!), we're thinking they know a thing or two about precious memories. So be prepared to wow them with your entry.

From Me to You

Keep up with the Lucky team on Twitter: