The AETHERstream's Got Deals on Wheels
Starting today, New Yorkers can shop Aether Apparel's sporty activewear at the brand's new AETHERstream in central SoHo. The brainchild of Parisian designer Thierry Gaugain and a twist on the typical pop-up, this wheeled boutique was build inside a renovated PanAmerican Airstream. After gutting the trailer from top to bottom, Gaugain and Aether's team tricked out the space with flea market décor, reclaimed oak flooring and a selection of sustainable furniture.
Inside the vehicular shop, visitors can check out Aether's 2011 holiday line, from outdoorsy anoraks to sporting accessories. An idea with mobility, indeed.
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