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Shop Like a London Girl on Avenue32.com

With new sites The Cools, Very and Vente-Privée popping up almost daily, shopping online has never been easier or frankly, more fun. Now, London-based site Avenue 32 joins the mix with a covetable roster of international designers, as well as a digital magazine.

We'd recommend Avenue 32 to the Net-Porter shopper looking to switch things up; it offers the same premiere service with a more tightly edited selection. The site hosts mini boutiques for hard-to-find luxury labels such as Wendy Nichol, Chalayan and Paper London. Each brand's online space features a profile and lush photography to accompany their line. Some include videos promoting the collections, like this mesmerizing film from Finn jewelry.

Only in-season product is sold and content is updated daily, so it's worth checking in regularly.


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