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Peep Chanel's Gymnastic-Themed Spring Ad Campaign

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While sporty, athletic clothes (varsity jackets, scuba dresses) were a huge trend on last season's runways, Karl Lagerfeld kept his spring collection pretty and ladylike.

But he weaved the theme into the label's new ad campaign: black and white photos of models wearing gowns and Chanel's signature bouclé suits while hanging from uneven bars and stretching on pommel horses.

Shot by Karl himself and styled by Carine Roitfeld, the gymnastic-themed ads embrace the season's sporty obsession without altering the house's aesthetic. (Which is pretty ideal, because we couldn't really see Mr. Lagerfeld sending slouchy mesh dresses down the runway. Although, yah, it'd be amusing.)

Click through for more of the campaign.

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While sporty, athletic clothes (varsity jackets, scuba dresses) were a huge trend on last season's runways, Karl Lagerfeld kept his spring collection pretty and ladylike.

But he weaved the theme into the label's new ad campaign: black and white photos of models wearing gowns and Chanel's signature bouclé suits while hanging from uneven bars and stretching on pommel horses.

Shot by Karl himself and styled by Carine Roitfeld, the gymnastic-themed ads embrace the season's sporty obsession without altering the house's aesthetic. (Which is pretty ideal, because we couldn't really see Mr. Lagerfeld sending slouchy mesh dresses down the runway. Although, yah, it'd be amusing.)

Click through for more of the campaign.

file
file
file
file
file
file

While sporty, athletic clothes (varsity jackets, scuba dresses) were a huge trend on last season's runways, Karl Lagerfeld kept his spring collection pretty and ladylike.

But he weaved the theme into the label's new ad campaign: black and white photos of models wearing gowns and Chanel's signature bouclé suits while hanging from uneven bars and stretching on pommel horses.

Shot by Karl himself and styled by Carine Roitfeld, the gymnastic-themed ads embrace the season's sporty obsession without altering the house's aesthetic. (Which is pretty ideal, because we couldn't really see Mr. Lagerfeld sending slouchy mesh dresses down the runway. Although, yah, it'd be amusing.)

Click through for more of the campaign.

file
file
file
file
file
file

While sporty, athletic clothes (varsity jackets, scuba dresses) were a huge trend on last season's runways, Karl Lagerfeld kept his spring collection pretty and ladylike.

But he weaved the theme into the label's new ad campaign: black and white photos of models wearing gowns and Chanel's signature bouclé suits while hanging from uneven bars and stretching on pommel horses.

Shot by Karl himself and styled by Carine Roitfeld, the gymnastic-themed ads embrace the season's sporty obsession without altering the house's aesthetic. (Which is pretty ideal, because we couldn't really see Mr. Lagerfeld sending slouchy mesh dresses down the runway. Although, yah, it'd be amusing.)

Click through for more of the campaign.

file
file
file
file
file
file

While sporty, athletic clothes (varsity jackets, scuba dresses) were a huge trend on last season's runways, Karl Lagerfeld kept his spring collection pretty and ladylike.

But he weaved the theme into the label's new ad campaign: black and white photos of models wearing gowns and Chanel's signature bouclé suits while hanging from uneven bars and stretching on pommel horses.

Shot by Karl himself and styled by Carine Roitfeld, the gymnastic-themed ads embrace the season's sporty obsession without altering the house's aesthetic. (Which is pretty ideal, because we couldn't really see Mr. Lagerfeld sending slouchy mesh dresses down the runway. Although, yah, it'd be amusing.)

Click through for more of the campaign.

file
file
file
file
file
file

While sporty, athletic clothes (varsity jackets, scuba dresses) were a huge trend on last season's runways, Karl Lagerfeld kept his spring collection pretty and ladylike.

But he weaved the theme into the label's new ad campaign: black and white photos of models wearing gowns and Chanel's signature bouclé suits while hanging from uneven bars and stretching on pommel horses.

Shot by Karl himself and styled by Carine Roitfeld, the gymnastic-themed ads embrace the season's sporty obsession without altering the house's aesthetic. (Which is pretty ideal, because we couldn't really see Mr. Lagerfeld sending slouchy mesh dresses down the runway. Although, yah, it'd be amusing.)

Click through for more of the campaign.

file
file
file
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