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Peep True Religion's Spring Campaign (And Video)

There’s nothing more American than blue jeans—except, maybe, True Religion’s new ads.

The ‘60s Americana references spill out of their spring campaign: the western ranch setting, the models' long, wavy concert hair, the motorcycles they sit on. Oh, and the star-spangled overlay on each black and white image. That, too.

The theme—four personalities (Maverick, Bohemian, Rebel, Wanderer) venturing out into the West—mirrors True Religion's heritage-heavy clothes. We love the ads almost as we much as we love the pieces themselves (cutoff denim shorts, stiff chambray shirts, distressed bootcut jeans).

Click through for the full campaign and peep the video below before heading over to True Religion's freshly made-over site. (And just try to get the rebellious, gritty rock anthem—The Wailers' "Out of Our Tree"—out of your head by lunchtime. We dare you.)

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