What you need to know this instant.


Sneak Peek: Club Monaco's Spring 2012 Campaign

Diverging from typical beach-centric ads, Club Monaco's spring campaign is romantic and wistful instead of high-voltage sexy. To offset the California coastline, the palette's diluted, the focus is soft and the supermodel, Sasha Pivovarova, is more brooding ingenue than flirty bombshell.

The result is a perfect complement to the label's spring offerings: peacoats, thick knit trousers and patterned sweater blazers as rugged as they are pretty. Which means they'll fit into tons of settings—a day of errands downtown, an outdoor concert when it's not quite warm—not just west coast beaches (although, yah, they look pretty great there, too).

Click through for more of the campaign, and shop the pieces at clubmonaco.com next week.

Keep up with the Lucky team on Twitter: