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5 Tips for Buying Engagement Rings Online

Hexagon Ring, $38,465, Monique Pean, barneys.com

The scope of what I buy online dumbfounds my parents. Holiday presents, clothes, prescriptions, groceries, gadgets, more clothes, even furniture: my credit card statement lists way more e-commerce than in-person purchases. I'm lazy. I like convenience.

Still, there are some things I won't sign off on until I see them in front of me, like pets. Or apartments. Or, theoretically, engagement rings. Then my brother went and bought an amazing round cut diamond from BlueNile.com two months ago and I changed my mind on that last one. And yah, my parents kinda freaked out.

According to The Knot, my brother was in the minority, with only 9 percent of grooms-to-be buying an engagement ring online in 2011. Perhaps the rest are held back by the same reservations I had; that buying something so symbolic and permanent (well, hopefully) from a computer seemed a little cold. And scary—my parents, for example, couldn’t understand how my brother committed to such a major purchase with the click of a mouse.

But that's the thing: he didn't commit; engagement rings are returnable. too. What he did do was find a diamond of the quality he wanted for a fraction of the typical brick and mortar store price. Which means he was actually able to give his fiancé her dream ring. There's nothing cold about that.

And the e-commerce benefits aren't just limited to traditional, solitary stone diamond rings. Unlimited options online make finding the ideal engagement ring—whatever the look, whatever the budget— remarkably easy and secure, provided you keep a few things in mind. (With one in five women selecting their own ring, these tips might be handy for both you and him.)

Look for Variety

One of the major benefits of internet ring shopping is the selection. You'll want to take the time to browse mom and pop style websites as well as household names in case something one-of-a-kind or vintage catches your eye. (The average groom ring shops for three months, regardless of where he's shopping.)

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