It's been a big week for Alexa Chung, what with last night's premiere of her brand-new Lifetime series 24 Hour Catwalk. And now that we've gotten a hold of the Brit beauty's latest campaign for Danish contemporary label Vero Moda—her second for the brand thus far—our girl crush has officially risen another notch.

The sun-soaked images were shot in Williamsburg (Alexa's own neighborhood), and they feature all the Chung-esque styling touches we've come to expect of the style star, from the backwards cardigan to the scrunched-up ankle sock to the ribbon bowtie. Check out all the images—plus a cute behind-the-scenes video from the campaign shoot—below.

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