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Alberta Ferretti is Designing an Impulse Line for Macy's and Nothing Costs More than $119

Even amidst the impending release of Jason Wu's capsule collection for Target and the just-released ads for Marni's H&M line, Macy's is holding its own. The retailer has been front-and-center in the fashion collaboration game, unveiling pictures of an upcoming Impulse range by Doo.Ri last week and now announcing Alberta Ferretti as its next guest designer.

Starting on April 17, about 30 pieces created by the Italian designer will be sold exclusively at 185 different Macy's locations for 10 weeks' time. The clothes will include lots of floaty, feminine dresses in floral prints, plus soft knits and chiffon blouses.

"The collection I created is fresh and bright, featuring light summer clothing that evokes the spirit of my beautiful country," Ferretti told WWD, "and is at the same time true to my style."

Just like the items that high-end labels Matthew Williamson, Giambattista Valli and Karl Lagerfeld have previously made for Macy's, everything will be wonderfully affordable: items start at a mere $49 and top out at $119. We've included two preliminary sketches of what's to come—watch this space for much more.

Do you think Alberta Ferretti was a good choice for Macy's next Impulse collection? And, in your opinion, which big brand consistently turns out the best lower-priced designer pieces—Target, H&M or Macy's? Let us know in the comments below!

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