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True Religion's Latest Video Stars Cowboys in Colorful Corduroys

John Wayne and Roy Rogers may have favored standard-issue blue jeans and chaps, but if True Religion has anything to say about it, the next generation of Wild West stars will be clad in neon-bright corduroy.

In their new video, "The Legend of Kid Corduroy in Color," a host of rugged-looking dudes and pretty models frolic around a Palm Springs ranch in an old-fashioned shoot-out. Rather than toting revolvers, however, these cowboys and girls take aim with finger guns that cause their friends' cords to change color.

The cool corduroys shown start at $180 per pair and are available at Truereligionbrandjeans.com. They may not magically change their hue, but they sure are cute.

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