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James Franco: Behind the Lens for 7 For All Mankind's Spring Campaign

When actor/student/director/photographer James Franco announced last November that he'd be getting behind the camera to direct 7 For All Mankind's spring campaign, we were intrigued. How could the already super-busy multihyphenate possibly find time for yet another project, we wondered?

Turns out, the 127 Hours star more than made it work. Check out the teaser clip below, which shows Franco following a group of carefree California kids around the streets and beaches of L.A. Oh, and keep your eyes peeled for a Lily Donaldson cameo at the end—she's the star of the whole campaign.

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