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Jennifer Lopez's New Kohl's Commercial Was Directed by Black Swan's Darren Aronofsky

Though today's chatter has pretty much revolved around a collab that made tons of sense (Marni for H&M, hurray!), we'd like to briefly turn your attention to a team-up we find far more curious.

Darren Aronofsky—the brilliant filmmaker behind Requiem for a Dream, Black Swan and The Wrestler—has directed this high-energy, not-at-all-disturbing musical commercial for Jennifer Lopez's Kohl's collection. Sure, Black Swan certainly proved that Aronofsky's great at filming dancers (albeit hallucinating, shape-shifting ones), but still...this seems a little odd, no?

On the other hand, J.Lo looks undeniably fantastic in the clip, busts some seriously impressive moves and wears a really cute fuchsia pleated tank. The revolving camerawork's nice, too. Check out the ad below, and let us know what you make of it.

Kohl's "Classic. Remixed" from H.K. McCANN on Vimeo.

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