Jennifer Lopez's New Kohl's Commercial Was Directed by Black Swan's Darren Aronofsky
Though today's chatter has pretty much revolved around a collab that made tons of sense (Marni for H&M, hurray!), we'd like to briefly turn your attention to a team-up we find far more curious.
Darren Aronofsky—the brilliant filmmaker behind Requiem for a Dream, Black Swan and The Wrestler—has directed this high-energy, not-at-all-disturbing musical commercial for Jennifer Lopez's Kohl's collection. Sure, Black Swan certainly proved that Aronofsky's great at filming dancers (albeit hallucinating, shape-shifting ones), but still...this seems a little odd, no?
On the other hand, J.Lo looks undeniably fantastic in the clip, busts some seriously impressive moves and wears a really cute fuchsia pleated tank. The revolving camerawork's nice, too. Check out the ad below, and let us know what you make of it.
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