A Sneak Peek of Burberry's Interactive "World Live" Experience
Burberry's Chief Creative Officer, Christopher Bailey, is renowned for his forward thinking ability to mix high fashion with innovative media. In the past, he's impressed us by live-streaming runway shows and collaborating with up-and-coming musicians. But his latest project, "Burberry World Live," sounds like his coolest idea yet.
Described by the brand as a "fully immersive 360° experience" that "brings to life the Burberry worlds of British heritage, fashion and weather," the event takes place in a "custom cylindrical space," set to tour four cities—starting tomorrow in Taipei, Taiwan, followed by London, Hong Kong and Chicago.
To give you an idea of what to expect, we're included a teaser video from the label below. It's only 18 seconds long but very intriguing—sort of a mash-up between the Twister exhibit at Universal studios and a dramatic runway presentation.
Watch it now and then check Burberry.com for further details after tomorrow's launch event.
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