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Madewell's Denim Is Taking a Road Trip

Starting next week , Madewell’s going on a road trip. But instead of mix CDs and gas station snacks, they’re stocking a 1970s RV with denim in all different washes (classic selvedge, colored polka dots) and cuts (boyjeans, skinnies).

Shoppers who pop by the Madewell RV in their city can meet with denim stylists to find their ideal jean and fit as well as the best outfit pairings. They’ll also nab exclusive in-person discounts and get access to a “braiding bar"— because really, nothing goes better with the perfect pair of cropped, faded boy jeans than a loose side braid. Or a Coachella ticket. (The RV will be in Palm Springs for that, naturally.)

Check out the rest of the tour dates below, and like Madewell on Facebook to see the RV's exact locations in each city. (So far, we know the RV will be in New York City's Astor Place for the kickoff next Thursday, April 12. And so will we.)

April 12th: New York, NY                                   May 1st: Madison, WI

April 14th-15th: Boston, MA                              May 3rd: Lawrence, KS

April 17th: Washington, D.C.                             May 9th: Boulder, CO

April 19th: Charlottesville, VA                            May 12th: San Diego, CA

April 21st: Palm Springs, CA                              May 13th: Santa Monica, CA

April 26th: Columbus, OH                                 May 16th: San Francisco, CA

April 28th: Chicago, IL                                       May 19th: Seattle, WA


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