Most Popular Fashion Brands by City
What are the most popular fashion brands in your city? We can infer that Seattle drips in North Face rain gear while Chicagoans treasure winter-blocking UGG boots. But at Lucky, we've always had this hunch that geography's effect on fashion goes beyond weather, and that different regions have their own style climates, too. A fashion personality that goes beyond necessity.
To prove it, we asked our friends at Shop It To Me—an online personal shopping assistant that tracks discounts on your favorite brands—to crunch some numbers. They analyzed the brand preferences of their users in 23 major U.S. cities and ranked the most popular brands 1-50 in each of them. (While the site works with over 800 brands, most customers are loyal to the 60 brands on the list above, which is why they'll be mentioned most frequently.)
Click through the slideshow below to explore some of their findings, and tell us, do you stack up with your city's preferences? Or is your wardrobe in an entirely different zip code altogther?
Miami
Top Brands: Victoria's Secret, BCBG, Nine West
Shopping Forecast: Out of all cities, it's where Michael Kors is ranked highest. Maybe it's all the neon pink and electric green he's been using lately?
San Francisco
Top Brands: Banana Republic, Marc Jacobs, BCBG
Shopping Forecast: It's the only city where comfy-casual brand Ella Moss makes the top 50. (Lightweight cotton dresses might make trekking up those city hills a little easier.)
Seattle
Top Brands: The North Face, 7 for All Mankind, Victoria's Secret
Shopping Forecast: North Face is #1. Rain gear that's tough but not overly sporty— like this military green slicker— is probably why.
Boston
Top Brands: J.Crew, The North Face, 7 For All Mankind
Shopping Forecast: J.Crew's really popular, but it only ranks #1 in Boston. Is it all the college kids? The industrious, adorable outerwear? Those chunky striped sweaters?
Charlotte
Top Brands: LOFT, BCBG, Nine West
Shopping Forecast: Betsey Johnson makes the top 50 in each of the cities we analyzed except Charlotte. It's a little surprising, considering the designer's Southern belle-friendly dresses like these.
Minneapolis
Top Brands: Victoria's Secret, Banana Republic, J.Crew
Shopping Forecast: At #8, Express ranked higher in Minneapolis than anywhere else. Maybe it's the on-trend pieces like these printed pants?
Philadelphia
Top Brands: UGG, Michael Kors, Steve Madden
Shopping Forecast: It's one of only two cities where UGG made the top 10. (The other one's Boston.)
Phoenix
Top Brands: Guess, Juicy Couture, True Religion
Shopping Forecast: It's the only city where Guess makes the top 10. (Maybe locals play up the Southwestern vibe in concho belts and faded jeans like these.)
New York City
Top Brands:: Louis Vuitton, Marc Jacobs, Gucci
Shopping Forecast: It's one of only three cities where Louis Vuitton makes the top 10. Which means New York shares some common ground with LV-loving Houston and Miami, two cities with styles that seem really different than typical NYC looks.
Baltimore
Top Brands: BCBG, The North Face, Victoria's Secret
Shopping Forecast: At #50, Tory Burch barely made it on Baltimore's rankings, unlike more Tory-friendly Boston and Los Angeles (which rank the brand #31 and #36, respectively).
Salt Lake City
Top Brands: Express, Nike, Victoria's Secret
Shopping Forecast: It's the only city where Old Navy made the top 50. (We hope everyone there stocks up on boots like these: so versatile, and even less expensive than a movie date.)
Chicago
Top Brands: DKNY, Banana Republic, J.Crew
Shopping Forecast: Along with Detroit and Atlanta, it's one of just three cities where DKNY makes the top 10. (This trench would be good for braving windy days.)
Houston
Top Brands: Ralph Lauren, Nine West, Steve Madden
Shopping Forecast: Although it might seem like a New England brand, Ralph Lauren only ranks in the top 5 in two southern cities: Houston and Atlanta.
Los Angeles
Top Brands: Free People, Juicy Couture, Steve Madden
Shopping Forecast: Along with San Francisco, it's one of just two cities to count Miu Miu in the top 50. (We would've thought New York would be in there too. Although, sorta interestingly, Prada ranked in the top 50 for all cities analyzed.)
Detroit
Top Brands: Victoria's Secret, The North Face, Nike
Shopping Forecast: Detroit may be famous for brutal winters, but it still ranks Victoria's Secret's little lingerie as its #1 brand of choice.
Austin
Top Brands: Nike, 7 For All Mankind, Ralph Lauren
Shopping Forecast: Along with Houston and New Orleans, it's one of just three cities to rank BCBGirls in the top 50. (Perhaps because floaty dresses like this one would work so well on humid summer days.)
Nashville
Top Brands: LOFT, Steve Madden, Nike
Shopping Forecast: At #15, Kate Spade ranks relatively high in Nashville, compared to Houston and Miami (where Kate Spade is #30 and #39, respectively).
Denver
Top Brands: 7 For All Mankind, J.Crew, Nine West
Shopping Forecast: Banana Republic ranks #1, which means Denver shares sartorial taste with Austin, Salt Lake City and San Francisco.
Pittsburgh
Top Brands: Nike, Express, Banana Republic
Shopping Forecast: Along with Salt Lake City, it's one of only two cities to rank Tommy Hilfiger in the top 50.
New Orleans
Top Brands: Gucci, Nine West, Ralph Lauren
Shopping Forecast: At #15, New Orleans ranks Kenneth Cole higher than in any other city. (In Boston the brand ranks #39 and in L.A. it ranks #40.)
Washington D.C.
Top Brands: The North Face, Marc Jacobs, Victoria's Secret
Shopping Forecast: At #7, LOFT ranks relatively high in D.C, where political types might wear blazers like these.
Atlanta
Top Brands: Steve Madden, J.Crew, DKNY
Shopping Forecast: Atlanta is one of only two cities to exclude Urban Outfitters from the top 50— NYC is the other— even though the store has really cute things like this.
Dallas
Top Brands: Juicy Couture, Banana Republic, Ralph Lauren
Shopping Forecast: Coach makes it in the top 50 in Dallas, along with Detroit, Houston, Minneapolis, Phoenix and Pittsburgh. It must be a non-coastal thing?
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