Prada Is Sponsoring the Italian Olympic Sailing Team
You already know that Stella McCartney is making uniforms for the British Summer 2012 Olympic team. Not to be outdone, the Italian national sailing team has scored an equally fashionable backer: Prada.
In addition to supplying the Olympians with sailing uniforms, Prada will have logos placed on the ships used in competition throughout the 2012 season. And this isn't the first time the Italian brand has sponsored a boating event; in fact, Prada has been providing designs for the America's Cup for over a decade. (Miuccia Prada's husband and CEO, Patrizio Bertelli, is super into sailing.)
See what the Italian sailing team's athletic wardrobe will look like (at left and below). We think the blue-on-blue-on-blue monochromatic effect is pretty chic. How about you?
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