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Puma Travel Log: Farm is the Coolest Store I've Seen in a Minute

I''ve been bumming around São Paulo with Puma, Simko, Travis, Josh, Justin and James for about 24 hours now. Day 1 was very exciting, even through the lens of a red-eyed cross-continental flight. The city itself is huge: what I consider a long commute from Prince Street to Times Square is nothing in São Paulo. The people are friendly, the food is amazing and the town is packed with all sorts of culture. But there'll be more on all of  that later. For now, I want to share this store we found called Farm.

Set back on its Via Madalena property, the entire building is covered in flowers and hanging plants (looking more like a spa or getaway on the outside than a retail store.) But the multilevel shop has products for everyone. A collaboration with color company Pantone first caught my eye, starting with a bright yellow Pantone bike in the window and leading to shoes and all sorts of knickknacks. Upstairs, you'll find traditional Brazilian fare—easy pieces fit for an afternoon strolling the street, or maybe the beach.

Want more of Farm? There are a bunch of pictures on our Instagram. And keep up with us as we get to know the city. I'll be sure to drop the other great shops we find. And, of course, everything will be up on Foursquare when I get back next week.

In the meantime, check out Farm's site (disclaimer: it's in Portuguese) to get a feel for what I've experienced.