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In Honor of Earth Day, Eco-Friendly Labels That Won't Make You Look Like a Hippie

If the term "eco-friendly" conjures images of scratchy burlap outerwear, ho-hum earthy tones and backpacker-approved footwear, fret not. These eight awesome labels are redefining the aesthetic and approach of sustainable fashion. And chances are, you haven't heard of at least a few of them.

From a fine jewelry company that specializes in recycled gold to a Scottish designer who's making electric pink her signature, meet your new eco go-tos.

Henrietta Ludgate

A graduate of London's prestigious Central Saint Martins fashion school, Ludgate (who began her career in costume design) is best known for her Schiaparelli—inspired color palette and architectural silhouettes. Livia Firth (that'd be Oscar winner Colin's wife) is a huge fan, as is Downton Abbey's Elizabeth McGovern.

Click through to shop the collection.

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