What you need to know this instant.

Ewan McGregor Is the New Face of Belstaff: The Proof Is in His Twitpics

If you need an awesome way to finish off the work week, well, Ewan McGregor's face ought to do it. The Scottish actor (whose film resumé reads like a who's who of my favorite flicks: Moulin Rouge, Big Fish, Trainspotting, even The Island) has signed on to star in outdoorsy outerwear label Belstaff's fall campaign. And as it happens, those very ads are currently being shot on location at Goodwood, a West Sussex estate famous for its annual Festival of Speed car racing tournament.

How do we know this? Well, Ewan's been tweeting behind-the-scenes photos from the shoot over the past several days. Click through to see  what he's wearing in the Craig McDean-photographed campaign, plus a shot of him with a really nice car. Apparently the ads will feature plenty of awesome automobiles and motorcycles—which makes sense, considering Ewan's a biking man (his past "motorbike marathons" have spanned Asia, Europe and North America). We can't wait to see how it turns out.

Nice ride, man.

via @mcgregor_ewan

For unspeakable hotness, follow Ewan on Twitter:

Keep up with the Lucky team on Twitter: