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Jessica Simpson Is Launching Maternity Wear

Just 13 days after giving birth to daughter Maxwell Drew, Jessica Simpson is spawning a new addition to her fashion empire, too: maternity wear.

Available this fall, Jessica Simpson Maternity will be full of the same low-key pieces in pretty florals and bright colors Jessica wore throughout her own pregnancy. She says the line's intended to be slightly form-fitting to "help women show [their] baby bump off"—a great, confident prerogative, but perhaps more of an inevitability than a choice for some women. We're pretty sure when Jessica was pregnant, she really couldn't not show off her baby bump, regardless of what she was wearing.

Starting at just $36, the comfy separates (flowy, empire waist blouses, stretchy leggings) will be available exclusively at Destination Maternity, Motherhood Maternity and Macy’s this fall. Click through below to preview some of the looks. (Even if you're not expecting, they're a pretty good indicator of what Jessica will wear whenever she's expecting baby #2.)

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