Modcloth Introduces Its Own Private Label

3:30 PM, May 24 2012

By Natalie Matthews

Modcloth's new "private" label is pretty damn deomocratic.

Each piece in the online retailer's "premiere collection" was sketched by a Modcloth customer, then voted into production by other Modcloth shoppers. Naturally, the fan favorites mirror the site's signature vibe: things that look vintage but aren't (or, perhaps, most of Anthropologie's current stock).

Whether it's a ruffly floral blouse or a Peter Pan-collared sheath, Modcloth's premiere collection would fit right in swaying to the acoustic guitar at a She & Him concert, paired with a red bow barette, mary jane flats and perhaps some messy bangs. The pieces are charming and vaguely hand-me-down-like, but as the product of popular vote, they're also selling quickly. Click through below to shop some of our favorites before they're gone (and shop the full collection here).