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Behind-the-Scenes Action From True Religion's Fall Campaign Shoot

True Religion's Fall 2012 campaign is filled with rugged denim and lots of attitude. Starring Emily Didonato and Ryan Heavyside all tousled-haired and bedroom-eyed, the entire thing exudes an adventurous, devil-may-care feeling that would do James Dean proud.

“This season, I was inspired by the spirit of America and the unique style that the country embodies," Jeff Lubell, the casualwear company's founder and CEO, said in a release. "The FW12 collection stays true to self-expression and individuality while continuing to exude the integrity of American design.”

Since the brand has only dropped five advertisements so far, the accompanying behind-the-scenes video is worth a watch. You'll see the gorgeous models in action AND more of the label's Americana-inspired autumn collection. See it below, and then click through the following slideshow to peep the just-released ads.

Photo: Courtesy of True Religion