What you need to know this instant.

FOR:
stores

Bookmark it Now: The Shopkeepers

We're always fans of innovative, photography-heavy inspiration blogs—whether they're of the street style, home décor or beauty variety. Our latest favorite comes courtesy of fashion publicist Sidney Prawatyotin, whose new Tumblr is all about the stylish ladies and lads working at some of New York's coolest shops.

The Shopkeepers profiles staffers at stores like Bird, Steven Alan, Opening Ceremony and A.P.C.—in other words, the go-tos for every hip New Yorker—and uncovers exactly what, in their words, makes their boutiques so awesome. Plus, the site has Q&As with seasoned shoppers like photographer Phil Oh and The Citizens Band's Sarah Sophie Flicker, who share some of their own favorite retail destinations. Click here to start reading.

Photo: Annabel Thompson, shop girl at Steven Alan Annex, photographed by Sidney Prawatyotin

More on Luckymag.com:

Keep up with the Lucky team on Twitter:

FILED UNDER
stores
KEYWORDS
stores

more on luckymag.com

Paul Rudd Had Some Seriously Awesome Hair In The '80s

See Paul Rudd as a 1980s frat bro at the University of Kansas.

Kendall Jenner Nabs Not One, But Three Covers Of Dazed Magazine

Kendall Jenner landed not one, but three high-fashion covers for Dazed Magazine's Winter 2014 issue. See all three covers here.

Christian Louboutin's New Limited-Editon Nail Polish Costs As Much As His Shoes—Seriously!

The designer's original $50 bottles suddenly seem like a bargain.

Here's Your First Look At Cara Delevingne In Next Summer's Pan

Pan's first trailer, released today, gives us our our first, very brief glimpse of Cara Delevingne as a mermaid.

Seven Affordable Lip Stains That Will Last Through Your Thanksgiving Meal

Finally, lip colors that'll stay put through a day of nonstop eating.