What you need to know this instant.

FOR:
stores

Bookmark it Now: The Shopkeepers

We're always fans of innovative, photography-heavy inspiration blogs—whether they're of the street style, home décor or beauty variety. Our latest favorite comes courtesy of fashion publicist Sidney Prawatyotin, whose new Tumblr is all about the stylish ladies and lads working at some of New York's coolest shops.

The Shopkeepers profiles staffers at stores like Bird, Steven Alan, Opening Ceremony and A.P.C.—in other words, the go-tos for every hip New Yorker—and uncovers exactly what, in their words, makes their boutiques so awesome. Plus, the site has Q&As with seasoned shoppers like photographer Phil Oh and The Citizens Band's Sarah Sophie Flicker, who share some of their own favorite retail destinations. Click here to start reading.

Photo: Annabel Thompson, shop girl at Steven Alan Annex, photographed by Sidney Prawatyotin

More on Luckymag.com:

Keep up with the Lucky team on Twitter:

FILED UNDER
stores
KEYWORDS
stores

more on luckymag.com

Seven Style And Beauty Secrets We Learned Last Week

From the biggest trends of 2014 to the best travel blow dryers, here's what we learned this week!

The Foolproof Saturday Outfit You Already Own

High-rise skinny jeans, white tee, grey gym class hoodie, simple black footwear—when you break it down, the core of this outfit is basics, many of which you already own. Click through to see why this look still stands out.

Drugstore Beauty Buy: An Undereye Cream That Works While You're Sleeping

A few dabs of this lightweight cream, which contains caffeine, hyaluronic acid and smoothing essential oils, and you'll wake up seeing the depuffed, hydrated difference.

Petra Langerova: The Everlane Aesthete

As the head designer for fashion's favorite socially-conscious e-tailer, Petra Langerova is making simplicity more covetable than ever.

25 Outrageously Expensive Holiday Gifts For The Person Who Has Everything

From a crystal panther worth over $47k to a shopping spree so huge it comes with an unlimited price tag, click through to peep 25 jaw-droppingly luxurious holiday gifts perfect for your favorite one-percenter.