GOOP and MiH Team Up on a Gwyneth-Worthy Blue Jean
After collaborating with Kain on the perfect white t-shirt last week, GOOP's re-crafting another classic staple—the boot cut blue jean.
In keeping with the lifestyle newsletter's vibe, they're partnering with one of the most luxe denim makers out there, MiH jeans, a label loved by polished denim wearers like Olivia Palermo, Claudia Schiffer, Katie Holmes and, of course, Gwyneth Paltrow. (Or, in another words, all the girls who are likely to be snapped wearing those jeans with an Hermès bag in one hand and a small dog or impossibly beautiful child in the other.)
By reissuing MiH's Marrakesh cut jean in a new "Real Blue" wash, the GOOP/MiH collaboration aims to spin the trouser-looking style into All-American territory, with a pure wash that's nothing if not classic.
Shop it here for $200, and be on the lookout for the next GOOP collaboration. First the white t-shirt, now the blue jean: GOOP may not reinventing the wheel, but they're certainly fine-tuning it. And we'd be happy if they kept the charge going with the navy blazer, the black cocktail dress, and so, so many other wardrobe staples.
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