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Gwyneth Paltrow vs. Blake Lively: Which Blonde Star's Fragrance Ad Reigns Supreme?

Today brings two new fragrance commercials from two of Hollywood's most recognizable blondes: Gwyneth Paltrow and Blake Lively. And while both TV spots feature natural beauties, pretty cityscapes, alluring soundtracks and, uh, gold sparklies, which campaign comes out on top?

In the first ring, we've got Gwyneth as the face of Boss Nuit Pour Femme. The 20-second clip sees everyone's favorite GOOP-ette prepping for a night on the town, trying on a couple of black dresses and spritzing herself with Boss' latest scent. It's pretty no-frills, but hey—anything involving Gwyneth is more than fine by us.

Then, there's Blake Lively's brand-new spot for Gucci Première, which also features the fragrance's celeb ambassador staring at a twinkling urban skyline. In addition to being 10 seconds longer than the Boss spot, Blake's ad was directed by Nicolas Winding Refn—the visionary behind Drive—and also includes a remix of the fantastic M83 track "Midnight City." While Gwynnie's obviously got tons of film roles, a cookbook and an Oscar over Blake, we must admit—the Gossip Girl star's Gucci campaign is pretty sexy.

But what do you think? Which blonde did a better job here?

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