What you need to know this instant.

FOR:
fall

Lanvin's Fall 2012 Campaign Doesn't Have Professional Models

An image from Lanvin's Fall campaign hit the internet this morning and it doesn't star a single professional model. Instead, the photograph highlights an unknown (but very well-dressed!) woman and a cute fluffy dog. The rest of the advertisements, which all come out next month, will feature other nontraditional subjects: men and women aged from 18 to 80.

The shoot was inspired by street style, and how clothing looks on different types of people, which is reflected in its eclectic cast of characters. Participants include a waiter, milliner and one older women who actually went to Paris to model years ago but became a showgirl at the Apollo instead. "It felt like a crazy family," the brand's creative director, Alber Elbaz, told WWD. "And I like that."

The idea of shooting "real people" (which honestly, is kind of a weird term—what does that even mean? That models are "fake people?") is not a new one. But the French label's approach feels very fresh. Most companies use this method in a "approachable girl next door" kind of way, but Elbaz's vision is more about making ordinary things seem glamorous. The lady in the picture below may not be Coco Rocha or Stella Tennant, but that's what makes her so striking. And, as Lady Gaga's perfume promotion proves, fashion is much more interesting when it involves the unexpected. What do you think? Do you like this campaign or would you prefer to see some runway models instead?

FILED UNDER
fall
KEYWORDS
fall

more on luckymag.com

News Flash: Karlie Kloss' Latest Victoria's Secret Ads Are Red Hot—Literally

We see the supermodel sporting a super-blonde 'do and an assortment of festive red, coral and pink lingerie. Happy Friday, indeed.

Five New Curling Irons That Make It Easy To Create Perfect Waves Every Time

These waving wands do all the work for you.

Ridiculously Good Riding Boots At Every Price

Whatever your budget may be, we've found a great riding boot to fit it. Click through to shop our picks now!

From Cheetos To Pegacorns: 27 Of 2014's Wildest, Most Extravagant Celebrity Halloween Costumes

From Taylor Swift's "pegacorn" to Katy Perry's Flamin' Hot Cheeto, celebrities are on their A-game this Halloween. Click to see our favorite costumes so far.

The Lucky Style Collective: Happy Halloweekend!

Our favorite style bloggers teach us a thing or two on how to gear up for an epic Halloween weekend!