What you need to know this instant.

FOR:
fall

Lanvin's Fall 2012 Campaign Doesn't Have Professional Models

An image from Lanvin's Fall campaign hit the internet this morning and it doesn't star a single professional model. Instead, the photograph highlights an unknown (but very well-dressed!) woman and a cute fluffy dog. The rest of the advertisements, which all come out next month, will feature other nontraditional subjects: men and women aged from 18 to 80.

The shoot was inspired by street style, and how clothing looks on different types of people, which is reflected in its eclectic cast of characters. Participants include a waiter, milliner and one older women who actually went to Paris to model years ago but became a showgirl at the Apollo instead. "It felt like a crazy family," the brand's creative director, Alber Elbaz, told WWD. "And I like that."

The idea of shooting "real people" (which honestly, is kind of a weird term—what does that even mean? That models are "fake people?") is not a new one. But the French label's approach feels very fresh. Most companies use this method in a "approachable girl next door" kind of way, but Elbaz's vision is more about making ordinary things seem glamorous. The lady in the picture below may not be Coco Rocha or Stella Tennant, but that's what makes her so striking. And, as Lady Gaga's perfume promotion proves, fashion is much more interesting when it involves the unexpected. What do you think? Do you like this campaign or would you prefer to see some runway models instead?

FILED UNDER
fall
KEYWORDS
fall

more on luckymag.com

This Is How You Wear Safety Pin Earrings At The Office

Hint: it's all about balance.

LFW Spring 2015 Street Style: Shop The Looks

Because often at fashion week, the real style happens OFF the runways.

Stylist Brad Goreski On His Bow Tie Collection, Meeting Brad Pitt and Why He And Rashida Jones 'Do Whatever We Want'

Click through for the reality star/stylist's take on this season's trends, his famous clientele and more.

Altuzarra For Target: Shop The Entire Collection Now!

Click through to see and shop the nearly-50-piece Altuzarra for Target collection. Everything is under $100!

An Australian Do-It-All Ointment To Cure Almost Any Skin Woe

Good news: you can get it in the USA, too.