What you need to know this instant.

FOR:
fall

Lanvin's Fall 2012 Campaign Doesn't Have Professional Models

An image from Lanvin's Fall campaign hit the internet this morning and it doesn't star a single professional model. Instead, the photograph highlights an unknown (but very well-dressed!) woman and a cute fluffy dog. The rest of the advertisements, which all come out next month, will feature other nontraditional subjects: men and women aged from 18 to 80.

The shoot was inspired by street style, and how clothing looks on different types of people, which is reflected in its eclectic cast of characters. Participants include a waiter, milliner and one older women who actually went to Paris to model years ago but became a showgirl at the Apollo instead. "It felt like a crazy family," the brand's creative director, Alber Elbaz, told WWD. "And I like that."

The idea of shooting "real people" (which honestly, is kind of a weird term—what does that even mean? That models are "fake people?") is not a new one. But the French label's approach feels very fresh. Most companies use this method in a "approachable girl next door" kind of way, but Elbaz's vision is more about making ordinary things seem glamorous. The lady in the picture below may not be Coco Rocha or Stella Tennant, but that's what makes her so striking. And, as Lady Gaga's perfume promotion proves, fashion is much more interesting when it involves the unexpected. What do you think? Do you like this campaign or would you prefer to see some runway models instead?

FILED UNDER
fall
KEYWORDS
fall

more on luckymag.com

The Perfect Necklace For Any New Year's Eve Celebration

Nothing says New Year's Eve like a sparkly statement necklace.

Drugstore Beauty Buy: This Coconut-Infused Milk Bar Is Not Your Ordinary Soap

The latest drugstore bar soap is made of nourishing coconut and exfoliating shells that make your skin like you've sat in in a milk bath for hours.

A Non-Boring Way To Wear Jeans And A Sweater

Click through for a fresh spin on an old combination.

News Flash: Behati Prinsloo Lands Victoria's Secret's 2015 Swim Catalogue Cover—And The Results Are Steamy

This just in: Behati Prinsloo snagged the cover of Victoria's Secret's annual swim catalogue for 2015, just in time for your gym-hitting, waist-cinching New Year's resolution.

Fancy Feet: 15 Pairs Of Party Shoes For A Frostbite-Free New Year's Eve

Start the New Year off on the right foot with winter-weather party shoes.