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See Georgia May Jagger's Material Girl Campaign

The first ads featuring Georgia May Jagger for Madonna's Material Girl collection have been released—and the campaign promotes more than Madge's line. All the shots were shrewdly taken during the pop singer's MDNA concert tour—which started in Tel Aviv on May 31—and portray the model as a VIP guest, a role not too far from the truth.

"I spent a lot of my childhood backstage hanging out around amps," said the 20-year-old daughter of Mick Jagger and Jerry Hall. "That was where we chilled when we were younger. So this photo shoot brought back a lot of memories."

Tying into the campaign's MDNA theme is an upcoming sweepstakes giving away pit tickets to each of Madonna's US stops. The entry form has yet to be posted—so until it does, click through the slideshow below to see Georgia May in all her rock and rock glory and keep checking Materialgirlcollection.com for more information. (Because if you get to go, you'll probably see Madonna wearing some of these!)