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Princess Scilla Ruffo di Calabria
You'll never catch me in anything tight. I won't suffer for fashion.

Princess Scilla Ruffo di Calabria is technically royalty—her great-aunt is the queen of Belgium—but the career DJ is happier talking about Johnny Cash and Jim Morrison than abou tthe luxe life, and her style is as laid-back as her rock-and-roll heroes. "I don't really follow trends," she says. "I think a woman in a white tee, jeans and ballet flats is the most beautiful. The simpler, the better.

 

Lucilla Beccaria Bonaccorsi
I complement classic pieces with whimsical accessories, like flowered headbands or jeweled heels.
Lucilla Beccaria Bonaccorsi remembers lying on the floor of her mother's (designer Luisa Beccaria) studio as a little girl. "I'd admire all the fabrics and colors, convinced that fashion would one day be my world," she says. Her vision was accurate: She's now an integral part of the family business, helping design the dreamy collections, which trickle into her own style., "I always like a bit of fantasy when I dress."
Micol Sabbadini
I like to wear hippie-style clothes because they remind me of being on vacation and worry-free.
A Milan-based photographer whose photographs have appeared in Italian Vanity Fair, recentely contributed to a book of portraits for Roger Vivier and shot a campaign for Armani. But during Fashion Week, this photogrpaher often becomes the subject. Her incredible wardrobe—flowy, colorful and very often custom-made—routinely lands her on the world's biggest street-style blogs.
Maria Giulia Maramotti
I'm always in a red lip—I like to feel sexy.
Maria Giulia Maramotti is the third generation of her family to work for Max Mara, the design house founded by her grandfather. As director of retail, she travels half the year ("hotels are my second home," she says" and simplifies her hectic life by sticking to a crisp uniform of jeans, a white shirt, and, most important, a sharp blazer. "I'm obsessed with a jacket's cut," she says. "It's very Italian of me."
Ilaria Norsa
I'm definitely influenced by traditional Italian tailoring, but the look is never conservative.
Ilaria Norsa was born into the fashion industry: Her mother was an editor at Italian Vogue, and her father is the CEO of Ferragamo. Norsa, however, went the more independent route, styling for edgy fashion magazines like Tar, Pig and I Love Fake. True to her renegade spirit, she mixes classic Ferragamo jackets with red Chloe cowboy boots, which, she says, "remind me of Vincent Gallo's in Buffalo '66."
Candela Novembre
I don't wear makeup to drop my girls off at school, but you'll never see me there in jeans, tees, or flip-flops. That just doesn't happen in Milan.
Candela Novembre fell in love with Milan at 17, when she arrived from Argentina to work as a model. Collaborating with heavyweights like Bruce Weber and Fabien Baron was fun, she says, but once she had a family, the constant travel was too much. Today she walks the occasional runway ("only for designers I like," she says) and chases after her two young daughters.
Marta Ferri
When Italian women are chic, they are the most chic.
Marta Ferri insists she could design and produce her couture clothing collection—Altaroma—and artsy accessories lines only in her native country. "My nationality shines through my work," she says. "That impeccable craftsmanship is part of our culture."