Proenza's Fall Campaign Features Model Meghan Collison

Proenza Schouler's Fall 2012 ad campaign just when live on their site. The black and white shots of Meghan Collison in the fall collection were shot by Alasdair McLellan right here on the streets of New York (along with a couple in Milk Studios). The whole thing gives off a young Patti Smith-meets-Freja vibe. "We wanted to focus this season’s campaign on the Proenza Schouler girl," Jack and Lazaro told Style.com yesterday. "It was more about an attitude than anything else.” Look at the whole campaign right here.

More on Luckymag.com:

• Proenza Schouler Is Opening Its First Ever Store Tomorrow
• Proenza Schouler's Spring 2012 Ad Campaign Is Awesome
• NYFW Spring 2012: Proenza Schouler Is Tops, Per Usual
• 50 Under $50: Fall Shoes
• Carven's Fall Campaign Defies Basic Physics

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