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Shop It Out: Lana Del Rey's 'Blue Velvet' Video for H&M

Overnight, and just hours after she performed the song for a small group of press at NYC's The Wooly last night, Lana Del Rey's full video for her cover of Bobby Vinton's "Blue Velvet" finally hit the interwebs. Directed by Johan Renck as part of LDR's H&M campaign, the creepy clip sees the beautiful torch singer performing the song in a dimly-lit room for a few odd-looking folks. There's a trio of Lana look-alikes, for instance (the Lanettes?), plus a wide-grinning woman with a parasol. We won't spoil the ending for you here, but let's just say one of the audience members eventually pulls the plug on Lana's performance.

Overall, the two-minute video is rife with David Lynchian overtones—let's not forget, of course, that the '60s-era song "Blue Velvet" was introduced to a new generation when Lynch used it in his 1986 film of the same name. And while we're not completely clear on what H&M's fall collection has in common with one of the most enigmatic moviemakers in the biz, we do think Lana makes an incredibly captivating campaign star. Check out "Blue Velvet" below, then shop LDR's look from the vid in our slideshow.

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