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Techy Stuff To Enjoy When Shopping

Shopping on glossy websites with splashy features is cool. But experiencing those sorts of high-tech things at department stores and designer boutiques is even better. So below, we've rounded up our favorite retail innovations to experience in person. Each of them can make brick and mortar shopping even more fun than clicking through clothes with a glass of wine in the other hand and an episode of Homeland on TV. Really.

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C. Wonder

Innovation: A touchscreen in their dressing rooms lets you control the lighting and the music. It's a little dangerous, because everyone knows staging your own private movie montage while you try stuff on makes you more likely to buy something.


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J.C. Penney

Innovation: The chain plans to eliminate all checkout employees by 2014, replacing them with self-checkout scanning systems instead. (We like that; we always go for self-checkout at the grocery store even when the line's long. It's just fun.)
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Me-Ality

Innovation: Installed in hundreds of malls across the country, this 3D scanning booth helps decode how a single body fits in different brands, like DKNY, Current Elliott and Banana Republic. That way you'll find the right fit in all those labels, even if it's totally different size in each.


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Burberry

Innovation: London's Picadilly store has radio frequency ID tags sewn inside its clothes. Customers just need to flash clothes in front of interactive screens in order to see how the handbag or raincoat they're holding is made.


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Shopkick

Innovation: This one's an app, but we think it counts as an in-person experience because you have to physically go somewhere to use it. To do so, just walk into a store that's affiliated with Shopkick (including Old Navy, Macy's, American Eagle) and you'll earn you points to put towards real life purchases. That's cool.


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Barneys

Innovation: At the cafe on Barneys's co-op floor, guests can order food and drink via computer screens set into the table in front of them. But they can also browse the store's clothing and share it via social media (or with tablemates) while they eat, essentially making a post-lunch shopping attack plan...during lunch.


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