GOOP's Special Edition Birchbox: We've Got the Scoop on What's Inside
She's collaborated with the likes of Rag & Bone, Chinti & Parker and Kain Label on one-off fashion items—and now, Gwyneth Paltrow's getting into the beauty game, too. Her addictive lifestyle website GOOP has partnered with Birchbox on a special edition box of makeup and skincare samples—plus a few health and nutrition goodies—for the month of October. We think this partnership is a perfect fit for the actress/mogul, who's nearly as famous for her enthusiasm for beauty and wellness as for her big-screen acting roles.
Current Birchbox members need only opt-in to receive their boxes of GOOPy goodness, while those new to the $10/month program can subscribe now at Birchbox.com/goop to reserve one. Birchbox will also be stocking full-sized versions of the items in the GOOP box in its online shop—so should you fall in love with, say, a kelp-infused face mask or organic honey hair conditioner recommended by Gwynnie, you can get your hands on more than just a small sample of it.
As for the exact items within GOOP's Birchbox, most are being kept strictly under wraps—after all, half of the fun of subscribing to the service is being surprised by each month's swag. But the team at Birchbox did let Lucky in on a few of the collab's contents. Click through to see 'em!
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