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The Coolest Gift Cards to Give This Season

I'm not one of those people who thinks gift cards fall flat as a present. I understand that they do literally fall flat. But two-dimensionality aside, I think a gift card can be pretty awesome. Especially when it's coming from a store that's an obvious match for the recipient, ensuring they'll definitely, actually like their holiday present for once. Or, when it's one of the gift cards in the slideshow below. Whether they tack on something tangible or package their gift cards in an inventive way, they'll stand out as a gift card that was not only fun to spend but fun to open, too.

Warby Parker

Getting a new pair of sunglasses or prescription lenses for free is great, but nibbling on an adorable cookie while picking out your frames? That makes it even better.


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