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The Coolest Gift Cards to Give This Season

I'm not one of those people who thinks gift cards fall flat as a present. I understand that they do literally fall flat. But two-dimensionality aside, I think a gift card can be pretty awesome. Especially when it's coming from a store that's an obvious match for the recipient, ensuring they'll definitely, actually like their holiday present for once. Or, when it's one of the gift cards in the slideshow below. Whether they tack on something tangible or package their gift cards in an inventive way, they'll stand out as a gift card that was not only fun to spend but fun to open, too.

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Warby Parker

Getting a new pair of sunglasses or prescription lenses for free is great, but nibbling on an adorable cookie while picking out your frames? That makes it even better.


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Drybar

These coaster-inspired cards are so cute I'd actually be tempted to use them at my bar instead of trading them in for blowouts. (If I weren't obsessed with Drybar's blowouts, that is.) Of course, you can choose your captions accordingly.


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Dylan's Candy Bar

They can pick out their favorite obscure 1980s candies online or in the store later, but for now, tide them over with a crowd-pleasing chocolate bar.
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Sephora

Open the compact to find a gift card and a compact mirror—ideal for on-the-go applications of all the products she'll soon be buying.
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Kirna Zabete

Okay, this has no amazing gimmick, but it is by far the prettiest gift card I've ever seen. (Plus their online boutique stocks lots of labels that are hard to find nationwide, making it ideal for fashion lovers with niche tastes.)
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Starbucks

For the gift that keeps on giving, replenish their card balance year after year, then hide the ornament somewhere in the tree. Or menorah. Or wherever.
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Westward Leaning

Even before she picks out her new frames, she gets one of Westward Leaning's sunglass cases with their gift card, which are the only cases I'm able to use, ever. They're super-slim design is genius: they keep my glasses in top-notch form without taking up tons of room in my bag.

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