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Juicy Couture's Founders Are Writing a Book

Ask anyone about Juicy Couture, and they'll invariably mention velour tracksuits, a double Scottie dog logo and, depending on their age, maybe Paris Hilton. There'll probably be no talk of Pamela Skaist-Levy and Gela Nash-Taylor, the two quintessentially L.A. girls who originally founded the brand in 1997. A few years later, after experiencing widespread popularity, they sold the company to Liz Claiborne—now known as Fifth & Pacific—only to launch a second label in 2012 called Skaist-Taylor.

The whole fascinating story, however, won't be a secret much longer. Gotham Books just signed a deal with the co-designers for The Glitter Plan, an autobiographical book set to hit stores in spring 2014. It will give a firsthand account of Pamela and Gela's careers, from their nothing-but-$200-to-invest beginnings to dressing Madonna to starting all over again. And, although they'll provide the hard facts and funny anedotes, most of the actual writing will come from the Los Angeles Times' fashion critic Booth Moore, chosen for her personal history with the pair.

"She wrote the first story on us about how the tracksuit changed the way women dressed," they told WWD in a recent interview. "She’s part of our story and we wanted an L.A. girl to write the story."

So, while all the juicy details are 12 months away, it's obvious the Pamela Skaist-Levy and Gela Nash-Taylor story can only end one way: with tons of great shopping. Click through the slideshow below to enjoy some of it now.

Photo: WWD/John Aquino

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