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Preview & Other Stories' Very First Lookbook

H&M's new higher-end offshoot, & Other Stories, will open in Europe next month—those on our side of the Atlantic, however, will sadly have to do without. The brand's just-released lookbook below shows US shoppers just what they'll be missing, with items centered around four central themes—"Minimalism & Contradiction," "Industrial & Effortless," "Sophisticated & Architectural" and "Poetic & Dandy."

Click through for a compelling argument to travel abroad.



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