Superyogi Elena Brower Adds Some 'Om Shantih' to Your Perfume
Elena Brower just might be the yoga world’s first triple threat. The 16-year veteran of asana instruction (she runs Virayoga in New York's Soho neighborhood) became an author last year when she released her book, Art of Attention. Now, she’s even managed to make yoga smell good. Brower collaborated with her former sister-in-law, Alexandra Lyon Perelman, to create GIVESCENT, a perfume that smells wonderful and helps a wonderful cause—a portion of the proceeds benefit Women for Women International, a non-profit that offers female survivors of war the tools to rise from poverty to self-sufficiency.
After Brower spent two years living in Italy, she and Perelman—who is a former Bosnia-based journalist—wanted to make a perfume that evoked the magical early days of an Italian summer. So they decided to start with a base of luscious Sicilian almond, then mix in some citrus and spicy vanilla—and GIVESCENT was born. But Brower and Perelman always wanted their partnership to be based on more than just a great scent, so they made sure to include a charitable component to help other women around the world.
The GIVESCENT signature fragrance—which doesn’t contain any alcohol, formaldehyde, parabens, phthalates or sulfates—is out now. An orange version will be out in June. Namaste!
GIVESCENT SIGNATURE 5ML ROLL-ON BOTTLE, $46, GIVESCENT.COM
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