Net-a-Porter Adding Beauty Products To The Mix
You better wait a few more days before splurging on that new creme, cleanser, shampoo or powder. You'll be glad you did on March 20, when Net-a-porter launches "The Quintessential Edit," its new beauty category.
The new section will be filled with items from boutique-y brands like Aesop, James Read and Ilia, in a wide range of prices; pieces will run anywhere from $35 (a Chantecaille lipstick) to $500 (Joya Ames Soeurs solid perfume). Its a natural progression for the e-tailer, as all those fancy outfits they sell look much better with good skin, hair and nails.
"As we’ve developed our content, beauty is such a big part of fashion," Alison Loehnis, the company’s managing director, explained in a interview with WWD. "As we started to expand it was a disconnect to not be able to offer beauty."
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