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The Social Media Peacock

The concept: Head-to-toe print, mixed print, or aggressive monochrome, it says the same thing: "Tweet me-Instagram me-put me on your blog." Whatever the ingredients, the formula's the same. Get noticed.

The necessities: Kitschy high fashion sweatshirt, metallic baseball cap, nail art, digital prints, neon anything

The brands: ASOS, Madewell, Peter Pilotto

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The Social Media Peacock
The Francophile

The concept:  She wants to look classic, but not in the Lauren Hutton way—in more of an Ines de la Fressange way. Undone hair and a smudgey eye steer it less preppy New England and more nonchalant Parisian.

The necessities: Chanel-like tweed jackets, ballet flats, breton stripes

The brands: A.P.C., Saint James, Repetto

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The Francophile
The Festival Fiend

The concept: A modern day Almost Famous Band-Aid who either hops from South by Southwest to Ultra to Coachella...or looks like it, year-round.

The necessities: gauzy white dresses, stacks of jewelry, crossbody bags (better for dancing), tasseled booties, faded denim

The brands: Free People, Levi's, Isabel Marant

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The Festival Fiend
The Editrix

The concept: Silhouettes so sharp they could cut glass (not unlike Carine Roitfeld's cheekbones). The stronger the shoulder on that blazer and the pointier the toe of the stiletto, the better.

The necessities: pencil skirts, structured bags, tailored trousers, classic red lips

The brands: Equipment, The Row, Zara

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The Editrix
Mad Men Extra

The concept: Mid-century modern is the new '70s boho.

The necessities: full skirts, tie-waist tops, low-heeled maryjanes

The brands: Tibi, Modcloth, Anthropologie

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Mad Men Extra
Bookworm

The concept: A charming embrace of the clothes most often seen in libraries and writers-haven coffee shops.

The necessities: pinafore dresses, oxford shoes, plaid anything, Olympia Le-Tan book clutches (Michelle WIlliams has Catcher in the Rye)

The brands: Warby Parker, Steven Alan, L.L. Bean

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Bookworm