Rihanna's Costume Designer Launches His Own Line

Digital Writer

While you might be familiar with Rihanna's strapless black corset and skirt from the 2012 Victoria's Secret Fashion Show, or that controversial jeweled bikini she wore to Carnival in Barbados earlier this summer, you might not know that the same man, Adam Selman, created both looks. As the singer's costume designer for the last two years—and the head designer of her River Island collaboration—he's played a crucial role in developing her slinky sportswear style. But even if this is the first time you're heard of Adam, it surely will not be the last. The designer is launching his own label at New York Fashion Week this year, and Riri's fans are going to love it.

Two looks from the forthcoming collection were just released on WWD this morning. Each one definitely seems like something Rihanna would wear, although Adam didn't cite her as a muse. Rather, he said that he looked to an 1981 HBO special on supermodels called Beautiful Baby, Beautiful, as well as Cosmopolitan covers from the '70s. "It’s sexy. It’s that fantasy woman but it’s also sporty," he said in the profile. "I really respond to that." His hope is that Opening Ceremony, Barneys and Net-a-Porter respond to it, too; it's buyers from those three stores he's most looking to impress.

Now that her go-to guy is going to be busy building his own brand, we're curious to see how this news will affect Rihanna's wardrobe going forward. Will she start mainly wearing pieces from Adams collection, or start to branch out? For instance, just look at Lady Gaga: after Nicola Formichetti stopped exclusiving working as Mother Monster's head stylist, her outfits have been much more subdued (well, comparably speaking)—in fact, the most shocking thing about her VMA outfit this year was that it really wasn't shocking at all! We're not totally convinced the same thing will happen with the Barbadian superstar, though. Just look at the two ensembles below—they were practically made for her, no?

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