Blake Lively's New Lifestyle Brand Is 'Without Genre'

Digital Writer

Sorry, Gossip Girl fans—it doesn't look like Blake Lively has any plans to sign up for a spin-off—or any new television series, for that matter. Instead, the actress has been putting the spare time she used to spend on set with Leighton, Penn and Ed to use by developing her own lifestyle company.

Although Blake hasn't divulged a name or launch date for this new venture, she did reveal to Vogue UK that "it's about storytelling and it's about living a very one-of-a-kind, curated life, and how to achieve that." But don't take that comment to mean she's created GOOP 2.0! "There's nothing like it out there," she insisted in the interview. "It's without a genre." But perhaps it might encompass a few different ones? As the star revealed in our September issue, she's equally passionate about cooking, fashion and homemaking—so this project might just include all three! Sounds like a hit to us.


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