BREAKING: Jeremy Scott Takes The Reins At Moschino

Digital Writer

Too distracted by the big changes happening at Louis Vuitton and Jil Sander to see it coming, the fashion world was blindsided yesterday by the news that Jeremy Scott—he of teddy bear sneakers and neon fur jackets—is Moschino's new head of house. He'll be succeeding the brand's creative director of nearly 20 years, Rossella Jardini, whose abrupt reason for leaving has not been revealed. It does sound like she's going on good terms, though, as the company just publicly thanked her for making an "enormous contribution in keeping the spirit of Moschino alive and at the forefront of fashion from 1994."

Jeremy's first collection for the Italian house will be for the Fall/Winter 2014 season, and debut during Milan Fashion Week next February. It will, no doubt, be one of the more anticipated shows of the season; not just because it's Scott's first for the label, but because his namesake line and ongoing Adidas collaborations are known for being extremely wild and over-the-top. We're very intrigued to see how his vision will look filtered through the more refined lens of Moschino.

But if there's one thing you can count on, it's that the collection won't be too serious. "For me, one of the key elements of Moschino is humor. It’s one of the few houses that has humor, and it’s the same thing for me," the designer recently told Style.com. "Another one of the bonding elements is their written messages that express thoughts and twist ideas. We share an obsession with poking fun at fashion."

Photo via WWD

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